http://socialmedia.disqus.com/enTue, 06 Jan 2009 12:45:59 -0000http://blog.socialmedia.com/word-of-mouth-in-the-wild-online-reviews/#comment-4935547I was drawn in by the "weight gain" reference. I know this is off topic, but I just found nearly 50 interviews with the top SVPs and founders of the major social media companies world wide; Google, Yahoo, Microsoft, Twitter, LinkedIn, MySpace, etc. for a new book, The Social Media Bible authored by Lon Safko and published by John Wiley & Sons. http:www.TheSocialMediaBible.com/download. They are 30+/- minute podcasts about how each social media technology is being used for business. Anything having to do with social media gets my attention, especially when it realtes to "weight" issues.JoanneTue, 06 Jan 2009 12:45:59 -0000