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Tuning Your App: It’s All About The Funnel

Started by socialmedia · 10 months ago

Applications are fun, but the most effective ones are also finely tuned machines. Well developed applications are not only focused on helping users complete a task, but also have the users complete tasks for the application, such as contributing content or sharing it with friends. The problem is how do you do it?

My suggestion is [...] ... Continue reading »

2 comments

tafproject
10 months ago

Hey Nick, thanks for spotlighting TAF. In our particular case we had A/B'd some different splash pages and went with the one that funneled people to the action of actually listing a favor. Because of the nature of our app we're faced with two simultaneous goals, each of which must be accomplished relatively effectively to make it grow organically: (a) make it viral and (b) make the database of favors grow. I admit that we could do a better job of the former. Thanks for the recommendations, and we welcome any specific recommendations from your readers as well. Post them here!

Stephen Frick
CEO | Trade A Favor, Inc.

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nickgonzalez
10 months ago

Just trying to give my two cents. Glad you stopped by.

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