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Online ad spend is on the decline. eMarketer has just re-adjusted their spending projections down to 8.9% growth in 2009 after earlier predicting a 14% surge. Although, that growth looks heroic when compared to lagging eCommerce expansion projections hovering around 4.1%.
The contraction in spending growth has forced the marketers to evaluate what can be pulled [...] ... Continue reading »
The contraction in spending growth has forced the marketers to evaluate what can be pulled [...] ... Continue reading »
5 months ago