DISQUS

DISQUS Hello! SocialMedia is using DISQUS, a powerful comment system, to manage its comments. Learn more.

Community Page

Jump to original thread »
Author

The Death Of The CPM

Started by socialmedia · 7 months ago

Online ad spend is on the decline. eMarketer has just re-adjusted their spending projections down to 8.9% growth in 2009 after earlier predicting a 14% surge. Although, that growth looks heroic when compared to lagging eCommerce expansion projections hovering around 4.1%.

The contraction in spending growth has forced the marketers to evaluate what can be pulled [...] ... Continue reading »

1 comment

  • "The industry needs desperately toward moving toward metrics that take into account meaning" doesn't mean anything.

Add New Comment

Returning? Login