SocialMedia - Latest Comments in Studying Dell’s $1 Million Twitter Strategy

Re: Studying Dell’s $1 Million Twitter Strategy

synvisc one — Wed, 30 Jun 2010 01:55:40 -0000

Man, talk about having your failures broadcast to the whole world! In the consumer space in which Dell sells some of its PC and notebook computers, the end of the year Christmas holidays are the key to a company's survival. The sales that occur during this time generally account for 30% - 50% of Dell's annual consumer PC revenue. Miss this revenue train and you're going to be standing around waiting for the next opportunity for quite some time!

Re: Studying Dell’s $1 Million Twitter Strategy

Dental jobs — Sat, 10 Apr 2010 06:13:32 -0000

Sometimes you’re not the story - Dell’s getting a lot of press for being a first mover in this area and showing some results. This is in tune with the forward thinking image the brand wants to portray.

Re: Studying Dell’s $1 Million Twitter Strategy

craden — Mon, 14 Sep 2009 11:16:41 -0000

this just proves that twitter is a great tool in marketing, dell has used it wisely and without a doubt they are generating money from each of their twits. they really had a great marketing strategy by using social media sites.

Re: Studying Dell’s $1 Million Twitter Strategy

Dual Sim mobile phones — Fri, 11 Sep 2009 12:14:53 -0000

nice

Re: Studying Dell’s $1 Million Twitter Strategy

nickgonzalez — Wed, 17 Dec 2008 14:20:37 -0000

That's fantastic. How did Dell assess the revenue generated? Was it from direct click throughs or reblogging the info on deal sites?

Re: Studying Dell’s $1 Million Twitter Strategy

Bob Pearson — Wed, 17 Dec 2008 10:51:43 -0000

FYI, we now have twitter accounts in Ireland, UK, China, Japan and more. Over 65 accounts worldwide and growing, mainly due to local desire of our teams to have their own way to reach customers locally.

Bob Pearson, Dell