SocialMedia - Latest Comments in Seth Goldstein IAB Keynote: ‘Social Media’ Is Killing Internet Advertising

Re: Seth Goldstein IAB Keynote: ‘Social Media’ Is Killing Internet Advertising

THaNGa — Thu, 30 Sep 2010 08:58:16 -0000

Using the word ‘idiotarian’ has some obvious disadvantages. It is inherently insulting, and hence potentially misleading in a context where one is trying to make factual statements. It has unintended connotations: users of the word do not mean to imply that idiotarians necessarily have low intelligence. It looks frivolous, and is therefore distracting in any serious piece. It is new and may soon be obsolete. Also, as a general rule, bankruptcy consideration for the reader should make one reluctant to use terms with which many people are unfamiliar.

Re: Seth Goldstein IAB Keynote: ‘Social Media’ Is Killing Internet Advertising

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Re: Seth Goldstein IAB Keynote: ‘Social Media’ Is Killing Internet Advertising

seo expert — Fri, 06 Aug 2010 05:54:30 -0000

hi thanks for great post.

Re: Seth Goldstein IAB Keynote: ‘Social Media’ Is Killing Internet Advertising

Mohit — Mon, 05 Jul 2010 00:01:06 -0000

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Re: Seth Goldstein IAB Keynote: ‘Social Media’ Is Killing Internet Advertising

Presentation Skills — Fri, 25 Jun 2010 11:33:00 -0000

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Re: Seth Goldstein IAB Keynote: ‘Social Media’ Is Killing Internet Advertising

SEO Company — Tue, 22 Jun 2010 17:13:13 -0000

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Re: Seth Goldstein IAB Keynote: ‘Social Media’ Is Killing Internet Advertising

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Re: Seth Goldstein IAB Keynote: ‘Social Media’ Is Killing Internet Advertising

maccy — Thu, 22 Apr 2010 04:47:53 -0000

While it seems an odd conclusion coming from the eponymic advertising company, it’s true. Since the birth of online advertising, traditional modes of advertising have lost their effectiveness online as users have become less interested in branded content and more interested in each other.

Re: Seth Goldstein IAB Keynote: ‘Social Media’ Is Killing Internet Advertising

Castelle patio furniture — Sun, 18 Apr 2010 05:51:46 -0000

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Re: Seth Goldstein IAB Keynote: ‘Social Media’ Is Killing Internet Advertising

Dental jobs — Sat, 10 Apr 2010 06:07:43 -0000

Display advertising has definitely taken a hit, perhaps partly because of social media.

On the other hand, I'm working on a Facebook app that is seeing a CTR of between 15-30% with double digit conversions.

People aren't using your app/site/product to click on ads (unless you're Thrillist), so find a way to make money from the things they are using it for.

Re: Seth Goldstein IAB Keynote: ‘Social Media’ Is Killing Internet Advertising

HVAC Baltimore — Fri, 22 Jan 2010 23:12:22 -0000

I bookmarked your post will read this latter

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Re: Seth Goldstein IAB Keynote: ‘Social Media’ Is Killing Internet Advertising

Wholesale Beef Jerky — Sat, 19 Dec 2009 06:14:10 -0000

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Re: Seth Goldstein IAB Keynote: ‘Social Media’ Is Killing Internet Advertising

Spa Supplies — Mon, 02 Nov 2009 08:49:00 -0000

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Re: Seth Goldstein IAB Keynote: ‘Social Media’ Is Killing Internet Advertising

AndersonCarrillo — Fri, 30 Oct 2009 07:33:58 -0000

Hi nice to read this I realy like it

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Re: Seth Goldstein IAB Keynote: ‘Social Media’ Is Killing Internet Advertising

TheCompanyGardener — Fri, 06 Jun 2008 18:18:24 -0000

Display advertising has definitely taken a hit, perhaps partly because of social media.

On the other hand, I'm working on a Facebook app that is seeing a CTR of between 15-30% with double digit conversions.

People aren't using your app/site/product to click on ads (unless you're Thrillist), so find a way to make money from the things they are using it for.

Re: Seth Goldstein IAB Keynote: ‘Social Media’ Is Killing Internet Advertising

nickgonzalez — Fri, 06 Jun 2008 13:34:29 -0000

The argument is that the structure of websites have changed, making banner ads less effective. Social media sites are about one or many people conversing, which is more engaging than the banner advertisements placed along the top of the site. AOL discovered the same thing with AIM's chat platform. People talk to each other and a paying less attention to the ads.

Re: Seth Goldstein IAB Keynote: ‘Social Media’ Is Killing Internet Advertising

Kostas — Fri, 06 Jun 2008 11:53:34 -0000

Are you guys serious? You are attributing the decline in display advertising to social media?
This is madness. Click-through rates for display ads started falling due to the increasingly disruptive nature of the medium and NOT because of people being "interested in each other". People have been 'interested in each other' since the beginning of human kind.

Don't know if you publish my comment but even if you don't please rewrite this so that it makes sense.

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