SocialMedia - Latest Comments in Seth Goldstein IAB Keynote: ‘Social Media’ Is Killing Internet Advertising

Re: Seth Goldstein IAB Keynote: ‘Social Media’ Is Killing Internet Advertising

Tran88999999 — Mon, 02 Nov 2009 08:49:00 -0000

Nice read

Thanks
Grap milli
______________________________________________

Re: Seth Goldstein IAB Keynote: ‘Social Media’ Is Killing Internet Advertising

AndersonCarrillo — Fri, 30 Oct 2009 07:33:58 -0000

Hi nice to read this I realy like it

Thanks
slip kamper
______________________________________________
pass drug test marijuana | how to pass a drug test | pass saliva drug test

Re: Seth Goldstein IAB Keynote: ‘Social Media’ Is Killing Internet Advertising

thecompanygardener — Fri, 06 Jun 2008 18:18:24 -0000

Display advertising has definitely taken a hit, perhaps partly because of social media.

On the other hand, I'm working on a Facebook app that is seeing a CTR of between 15-30% with double digit conversions.

People aren't using your app/site/product to click on ads (unless you're Thrillist), so find a way to make money from the things they are using it for.

Re: Seth Goldstein IAB Keynote: ‘Social Media’ Is Killing Internet Advertising

nickgonzalez — Fri, 06 Jun 2008 13:34:29 -0000

The argument is that the structure of websites have changed, making banner ads less effective. Social media sites are about one or many people conversing, which is more engaging than the banner advertisements placed along the top of the site. AOL discovered the same thing with AIM's chat platform. People talk to each other and a paying less attention to the ads.

Re: Seth Goldstein IAB Keynote: ‘Social Media’ Is Killing Internet Advertising

Kostas — Fri, 06 Jun 2008 11:53:34 -0000

Are you guys serious? You are attributing the decline in display advertising to social media?
This is madness. Click-through rates for display ads started falling due to the increasingly disruptive nature of the medium and NOT because of people being "interested in each other". People have been 'interested in each other' since the beginning of human kind.

Don't know if you publish my comment but even if you don't please rewrite this so that it makes sense.

hahahaha