SocialMedia - Latest Comments in Marketing On MySpace Generates A 28% ROI

Re: Marketing On MySpace Generates A 28% ROI

Chiropractic marketing — Thu, 30 Sep 2010 06:48:08 -0000

now a days social networking sites are creating to many ways to earn money to be rich

Re: Marketing On MySpace Generates A 28% ROI

chiropractic marketing — Sat, 08 May 2010 08:58:54 -0000

We all know about MySpace and its popularity amongst teens and young adults. We also know that MySpace has been known for its share of ups and downs and both good and bad publicity. But have you stopped to think about the idea of creating a MySpace page for your business? Do you see its potential to help increase your exposure, generate more leads and ultimately produce more sales? But today facebook and twitter is much better.

Re: Marketing On MySpace Generates A 28% ROI

Dental jobs — Sat, 10 Apr 2010 06:12:10 -0000

A large packaged goods company carried out such a study. The company carried out a $1 million buy on MySpace that featured a company page and social video campaign. Of 76.9 million people exposed to the campaign over four months, only 765,000 (<1%), visited an advertiser page on MySpace, though roughly half who did (358,000) visited the advertiser’s website.

Re: Marketing On MySpace Generates A 28% ROI

keishaun — Sun, 03 Jan 2010 21:36:57 -0000

Re: Marketing On MySpace Generates A 28% ROI

Chiropractic marketing — Wed, 28 Oct 2009 23:39:19 -0000

Although MySpace is also one of the review sites but there are such many sites that generates higher than MySpace like Twitter, Facebook and also Google.

Re: Marketing On MySpace Generates A 28% ROI

nickgonzalez — Mon, 20 Apr 2009 14:10:51 -0000

The 28% figure comes from the client spending $1 million on an ad campaign that was linked to $1.28 million in in store sales by looking at the change in purchasing behavior between a group exposed to the campaign, and a control group not exposed to the campaign.

For every $1 the advertiser spent, they got $1.28 in revenue, resulting in a 28% return on their investment in the ad campaign.

Re: Marketing On MySpace Generates A 28% ROI

Mark — Mon, 20 Apr 2009 09:10:32 -0000

I don't understand how the 28% ROI figure is accurate at all; ROI is determined after COGS is factored in, who did the math on this? It looks to me like this campaign lost a bunch of money, hardly something to brag about.