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james kails
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The good news is that, Interactive Advertising Bureau has released a report on Best Practices for Social Media Marketing,Advertising and Measurements.According to the IAB report, these best practices are intended to help define social campaign/ad metrics,social engagement models, social media measurement metrics/guidelines, protect consumer privacy, ensure transparency for what and how data is being used, and to define consumer permissions. I feel standards for social media engagement by institutes like IAB are very important in order for people/marketers/brands to understand and effectively define social media campaigns, measure success and use social engagement models but the real question is how quickly people can adopt to social media standards and whether they will adopt?.